E-mail marketing at Internet Guerillas

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
# A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
# Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.